Active app intelligence

The chief of staff for
AI-native builders.

Your revenue, trials and retention are scattered across six dashboards that never agree. Telltale reconciles them into one honest read, on your Telegram every morning — in plain English. And it acts on it: pause a campaign, comp a plan, fix the funnel. You approve, it's done.

Free until your first $100 MRR. No credit card. Built for solo founders and small studios.

Reconciles the tools you already use
RevenueCatStripeApp StoreGoogle Play FirebaseAppsFlyerGA4Meta AdsGitHub
The problem
1 Builder  ·  6 Dashboards  ·  0 Answers

Building your app got easy. Knowing whether it's working didn't. Every tool shows you a different number — and none of them tell you what to do next.

"How's my funnel looking?"
Analytics says one thing, the store says another.
"What's my real CAC?"
Ad spend lives in four places. Which number is true?
"Is revenue actually growing?"
Gross, net, refunds, proration — nobody agrees.
Ten tabs later — still guessing.
How it works

Most tools tell you what's wrong.
Telltale clears your day.

You connect once — ~15 adapters read 99% of your stack, no code. From then on Telltale reads the whole picture every morning, proposes each move, and — on your yes — does the work across your tools. Here's one morning, start to finish:

▶ This morning · 4 things need a decision
Today's log 0 running
    Nothing actioned yet…
    It proposes. You approve. Nothing touches your billing, ads or code without your yes.
    The Metric Canon

    One honest definition of every number.

    MRR, CAC, LTV — defined once, correctly, and reconciled across every tool. We encode the edge cases that quietly make other dashboards wrong: refunds, proration, tax, FX, trials, store fees, SKAN.

    It's why your numbers finally agree — and it only gets sharper the longer you run Telltale.

    RevenueCat$4,540
    Stripe$3,910
    App Store Connect$5,610
    Telltale · reconciled$4,182 ✓
    Three tools, three answers. One honest number.
    Pricing

    Free until you strike revenue.

    You only pay once you're earning — it kicks in at your first $100 MRR. No credit card to start.

    Free
    $0
    until first $100 MRR
    POPULAR
    Indie
    $39/mo
    all integrations · it acts
    Studio
    $99/mo
    portfolio · 3+ apps
    Operator
    Let's talk
    for funded teams
    • Finance
    • HR
    • ESOP
    • Investor Relations
    Start free. Upgrade when your app takes off.

    Know if your app is actually working.

    Get early access. We'll onboard you by hand to your first honest brief — free until your first $100 MRR.

    Delivered where you already are — on Telegram. No new app to open.